There is an increasing amount of talk about Greenwashing. In the simplest terms, Greenwashing is when a company gives a false impression or misleading information about how environmentally friendly they really actually are. It is very prevalent and greenwashing strategies are becoming more sophisticated. It is important to understand in terms of Greenwashing and your investment.
The very surprising thing about Greenwashing is that while it is misleading, it is not always illegal. That is why as a consumer or investor, it is important to know what to look out for and be vigilant.
This guide from Planet Tracker looks at the different types of Greenwashing and what regulators are starting to try to do to prevent them.
If you would like any more information about the impact of Greenwashing and your investment or need any help with your ESG investment just get in touch with us today.